July 27, 2016



Many local businesses have to come to rely on their advertising partnership with The Vermont Broadcast Group. Getting your message out there can be the difference between businesses that survive and those that don’t. Some new business owners decide that they will rely on word of mouth or a good location and a sign to get customers in the door. There is a long list of businesses that didn’t survive simply because people didn’t know about them. Magic 97.7 can work with you to develop a marketing plan that will ensure that your business grows to be successful. We can work within your budget to deliver the traffic you need. Interested in advertising on Magic 97.7 or another Vermont Broadcast Group Station? Contact one of these great sales people by clicking on their photo to send email, or call them! 

Bruce James is the company president and is an award-winning radio commercial producer with over 40 years marketing experience.
Debbie Allard Debbie Allard was raised right here in the St. Johnsbury area. She is a very active member of the community and a valuable asset for her clients. Debbie’s family ties to the business community run deep. Her parents had the “Hovey Shops” and Debbie’s family now has the “Milk House Ice Cream Shop”. Debbie understands the local community better than most and is here to help you with your advertising needs. 
Mike Cohen Born in Brooklyn New York, Mike Cohen graduated from City College of New York in 1970. His sales career began in mid-town Manhattan but his love for the outdoors and the country life was calling him North. In 1971 Mike moved to Vermont, raised a family and is now a Granddad with 5 Grandchildren. Mike has been a professional salesman for over 35 years. His copywriting, voice-over work and commercial production have earned him numerous awards and recognition from the industry. Mike is ready to help you develop and implement Radio campaigns to grow your business and get results. Contact Mike Cohen at wstj1340@hotmail.com
Lynn Beaudoin In 1981 Lynn was working as a bookkeeper and heard a help wanted commercial on our local radio station. She had sold real estate before, so a job in radio sales caught her attention. She applied for the job and is still here almost 30 years later! She is living proof that advertising on radio pays off. Radio advertising can pay off for any type of business when done properly.
Diane Roy Diane was born and raised in St. Johnsbury. She graduated from St. Johnsbury Academy in 1991. She has been with VBA since October of 2014. Diane has over 20 years of customer service experience. She wanted a career change and she heard the help wanted ad on the radio, so she applied for it. This change is something different and exciting for Diane.